Music

BLACKPINK has the highest brand reputation surpassing IOI, TWICE

By diana / 2016.09.13
BLACKPINK performs "BOOMBAYAH" on Aug. 18 episode of SBS "Inkigayo."

Newly formed group BLACKPINK continued to show us what they've got as they recently ranked as the number one girl group to have the highest brand reputation surpassing IOI and TWICE who ranked second and third respectively.

According to the brand value data released by Korea Institute of Corporate Reputation which covered Aug. 9 to Sept. 10 period, BLACKPINK topped the category with the following figures: 4,038,400 participation value; 225,216 media value, 3,000,393 communication value; and 204,455 community value with 7,468,374 total brand reputation, Allkpop reported.

BLACKPINK was followed by IOI with an overall brand reputation of 4,127,257 and TWICE with 3,776,917 total brand reputation. According to an officer from the think tank, the figures of BLACKPINK skyrocketed following the release of their "Square One" album in August.

"According to the breakdown of our September brand value analysis, Black Pink placed first. Black Pink did not have any recorded data back in July, but with their August 8 album release, they simultaneously entered the iTunes Top Ten in nine foreign countries and ranked first," Director Goo Chang Hwan said.

He continued, "On August 10, they placed first on the American iTunes chart and on the worldwide chart, in addition to recording first place on QQ Music which is China's biggest music site and won on a music program in the shortest recorded time since their debut. It's also the first time since someone's brand value topped the chart the moment they first emerged in our data."

Meanwhile, BLACKPINK also ranked number one in the recent episode of "Inkigayo" for their performance of "Whistle," Soompi reported. They were followed by Han Dong Geun for "Making a New Ending for This Story" performance, while third place went to BLACKPINK for "BOOMBAYAH."

Congratulations BLACKPINK for recording the highest brand reputation and topping "Inkigayo!"

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