Cosmopolitan unveiled its annual pictorial campaign for Jo Se Hyun's campaign. His campaign "Letters From Angels," is intended to show support for child adoption.
Since 2003, photographer Jo has since photographed celebrities holding babies in need of adoption. Yesterday, Cosmopolitan magazine unveiled its annual pictorial for Jo's campaign "Letters From Angels," Soompi reported.
His campaign "Letters From Angels," features celebrities Kim So Eun, Kim Sook, Sung Hoon, Lee Jae Yoon, Jessica, B1A4's Jinyoung, and Hong Jong Hyun. "Romantic Doctor, Teacher Kim" actress Seo Hyun Jin is also included in the list, along with Shin Dong Yup, Ahn Jae Hyun, GFRIEND, and Lee Joon Gi.
Despite putting their bright smiles for the camera, many of the celebrities got emotional while holding the babies during the pictorial. Full pictorial can be found in Cosmopolitan Korea's December issue and in their official website.
The full exhibition by Jo is open from Dec. 21 to 27, and will feature more artists like I.O.I and Lee Je Hoon. Some of the photographed celebrities are also expected to be present at the exhibition.
Meanwhile, the Korean government encouraged its constituents to adopt a baby. However, the government's encouragement seems not to be effective making Korean celebrities to join the campaign.
As reported by Channel News Asia, in 2015, a total of twenty four South Korean celebrities such as Super Junior's Kangin and Park Chan-ho - one of South Korea's top baseball stars joined Cosmopolitan's annual event. Photographer Jo even revealed that his drive to change South Korea's perception about adoption is what inspired him to start the campaign.
Koreans adoption culture in the past was not so mature and people do it in secret. With Jo's effort, many have agreed that it indeed started to change the perception of adoption in Korea.
Watch the campaign below:
