On August 16, some of the strongest B-Boy crews in the United States gathered for the McDonald's B-Boy Royale, an exhibition battle held at NYU's Skirball Center for the Performing Arts.
The B-Boy Royale received sponsorship from Mnet, in addition to its main sponsor McDonald's. Proceeds from the inaugural event were donated to the Ronald McDonald House.
The B-Boy Royale featured four rounds of competition, followed by two semi-final rounds which culminated in a final showdown for supremacy. The b-boy battles were interspersed with performances by Filipino-American rapper Izzy, The Edge Project, and Dumfoundead.
Dumbfoundead (Parker) was also the host of the event, which drew an audience that was diverse in age and ethnicity.
