Korean actress Doona Bae is the new model for the new Series 4 global campaign of renowned French fashion house Louis Vuitton.
Bae was last seen in the science fiction fantasy film "Jupiter Ascending" and the South Korean drama flick "A Girl At My Door."
She joins the list of celebrities that include "Spectre" actress Léa Seydoux and American actor Jaden Smith who entice global consumers to purchase or pledge allegiance to the brand.
Bae is expected to juggle the demands of high fashion modelling with her blossoming film career in the months ahead. She is set to appear in the movie "Tunnel" as the wife of the character played by Ha Jeong-woo.
Previous months saw the Louis Vuitton Series 4 campaign going high gear. The brand made a strong impact at the Paris Fashion Week, which had several celebrities lending full support.
The Louis Vuitton spring/summer 2016 show not only made heads turn for its "music-video visual style and Instagram attitude" but also highlighted the overriding theme of traveling to the digital realm.
Louis Vuitton Head Designer Nicolas Ghesquière has been vocal in his admiration for Bae, who caught his attention with her portrayal in the 2006 film "The Host" which broke Korean box-office records.
The year-old actress who has snagged other memorable film roles exudes a unique charm and charisma further enhanced by the Louis Vuitton spring/summer 2016 collection, The Korea Times reported.
Juergen Teller photographed the Korean actress-model for the Series 4 campaign.
In other news, Louis Vuitton recently created a stir when it opted to use Lightning, a character from the "Final Fantasy" series. Snaps of Lightning as a Louis Vuitton model elicited mixed reactions from gaming fans.
The video game heroine landing her first modelling contract and starring in the latest advertising campaign of the prestigious global brand made headlines.
In an interview with Dazed Digital, Ghesquière said he wanted to combine the digital frontier with the Louis Vuitton universe, and hopefully the latest muses of the brand will speak to their generation.
Indeed, the fusion of fantasy and reality is a tack that Louis Vuitton is counting on to appeal to the new generation of consumers who may well be tomorrow's high spenders.