BIGBANG's G-Dragon recently launched his own fashion products under "PEACEMINUSONE" project. However, netizens are not so happy about the pricing and the marketing strategy used to sell the products.
According to HypeBeast, "PEACEMINUSONE" fashion products were personally designed by G-Dragon alongside his stylist Gee Eun. Some of the products available under the project include T-shirts, caps and accessories.
G-Dragon's "PEACEMINUSONE" project aims to exhibit the fashion sense of the BIGBANG member, who is influential not only in the music industry, but also in the world of fashion.
However, netizens are complaining about G-Dragon's "PEACEMINUSONE" fashion products, which they said are overpriced, Allkpop reported. Reports claimed G-Dragon's caps cost about 200 dollars each, while t-shirts are available for over 300 dollars.
Netizens also sympathized with G-Dragon's young fans who are unlikely to afford his costly merchandise.
On the other hand, some netizens also pointed out the marketing strategy used in selling these "PEACEMINUSONE" fashion products. Some fans noticed how the Korean currency "won" was written in English, despite choosing Korean as the default language on the website.
Meanwhile, other fans of G-Dragon slammed this complaint, adding that the issue is more absurd than the concerns about the pricing of "PEACEMINUSONE" fashion products.
"He's a global star. If you think about his worth, then the prices are understandable," a commenter posted. Another fan wrote that the issue of costly merchandise is not new considering that G-Dragon is a well-known artist. "The price is normal considering that it's by G-Dragon," the netizen said.
Last year, G-Dragon held a "PEACEMINUSONE" exhibition to showcase the works of local and international artists. The BIGBANG member revealed he personally prepared the exhibition, which aims to feature local artists to the public.
"I would like to be the bridge to introduce domestic artists to the public, who are unfamiliar with art or who find art unapproachable," G-Dragon said.
Meanwhile, G-Dragon's "PEACEMINUSONE" fashion products are up for grabs on peaceminusone.com.