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Ayala Center Cebu Unveils Largest H&M Store in the Philippines; DJ Mars Miranda, Divine Smith Play at First Day

By Rangel Romero | Nov 27, 2015 07:42 PM EST

H&M opened the largest store in the Philippines at Ayala Center Cebu that was attended by several musicians such as DJ Mars Miranda and DJ Divine Smith.

Ayala Center Cebu now has three floors of H&M for shoppers to choose a wide variety of clothes and accessories, among others.

The gala event was unsurprisingly packed, especially since the Swedish clothing company always prepares several gifts and goodies for the attendees who often arrive very early to get the limited packs, according to Inquirer.net.

DJ Divine Smith and famous nightlife personality and DJ Mars Miranda graced the H&M store's debut by performing lively tunes to the delight of the crowd. In addition, Techy Romantics played alongside Miranda at the Ayala Center Cebu branch.

Other attendees at the H&M gala event included fashion and style bloggers Mikyle Quizon and AJ Dee and H&M Head of Communications of Press Dan Mejia. Student correspondent Nicole Go Thorpe also appeared at the ceremony.

Meanwhile, H&M's Conscious Exclusive range of clothes was partially revealed by Julia Restoin, according to The Telegraph.

The French art director who lives in New York City gave a sneak peek of the wildly popular Conscious Exclusive collection that often has distinct prints and incredibly long dresses.

The upcoming Conscious Exclusive range was created in cooperation with Musee des Arts Decoratifs, which is located in Paris. Specifically, the museum's archives had Gustave Moreau's paintings that inspired H&M to create clothes that would be applicable even on the red carpet.

The 35-year-old daughter of Carine Roitfeld and Christian Restoin is the ambassador of the Conscious Collective collection this year that was created through sustainable, innovative materials such as rhinestones and beads. Moreover, the items originated from recycled, old denim called Denimite and from recycled glass.

The Conscious Exclusive H&M collection is set to be available on April 7, 2016, in accordance with Musee des Art Decoratifs new exhibit that focuses on three hundred decades of fashion.

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