The Oculus Rift VR headset was reportedly cut its price significantly since last week. The company announced the price reduction during the Epic Games keynote held at the Game Developers Conference or the GDC this week, wherein the Oculus Rift will now be sold for $598, including the new Touch Controllers.
From $798 down to $598, the Oculus Rift is now sweeping a large reduction in its price, New York Times confirmed. The VR headset itself is being sold for $499, which was originally sold for $599, while the standalone Touch Controller can now be purchased for $99 instead of the usual $199. The tracking sensors included in the package that can be purchased for $79 has also reduced to $59, The Verge reported.
Brendan Iribe, the co-founder of the remarkable Oculus Rift VR headset once said that the price drop is part of extending their thankfulness to those who supported and appreciated their technological masterpiece. Iribe revealed during the recent GDC that they planned to create the best VR headset in the world, since they already hit that target, they are now sending the great Oculus Rift to more consumers by the significant price drop.
The high-end VR headset Oculus Rift is now getting cheaper that an average Joe can afford. The company is now reaching out to several consumers that want to have a taste of the newest gaming technology.
Strategically, the Oculus Rift dropped its price while the PC hardware needed are also reducing its price. This means that more consumers would tend to buy the VR headset that would also boost the profit for their company even the price was reduced.
Typically, the PC specs for the Oculus Rift games are around $1500 if a consumer tends to buy it as a whole rig, but as of January, it was reported that the PC price is now down to $1,100. What's best to this is the fact the Oculus Rift was also updated and its minimum specs were also lowered so that fans no longer have to buy a very expensive gaming PC to enjoy the VR games.
