A Japanese fashion collection and pop superstar Taylor Swift's clothing line were unveiled at the Hong Kong Fashion Week.
The "Bad Blood" singer was not around during the event, but the clothing line bearing her distinct style was showcased in a small runway show, seen by appreciative audiences consisting primarily of garment manufacturers and buyers.
Swift's fashion pieces included cropped t-shirts, slim fit pants and cute minidresses and other apparel emblazoned with the singer's name or the letters pertaining to her.
As the models paraded down the runway, Swift's chart-topping hits like "Shake It Off," "Bad Blood" and "Blank Space" played.
The Grammy Award-winning songbird has teamed up with Heritage66 to launch the new fashion line. Store business was brisk so the Nashville-based fashion firm decided to do the show.
Many retailers from diverse locales that include Dubai, Uruguay and Mexico have expressed interest in the collection, Women's Wear Daily quoted the Heritage 66 chief operating officer as saying.
The company chose Hong Kong, Mainland China and Macau as places to commence the business, owing to Swift's huge fan base in the region.
Swift's "1989 World Tour" which promoted her fifth studio album 1989 included concerts in Singapore and Shanghai, China. Both were successful, attesting to the tremendous appeal she has with Asian fans.
The clothing collection of the "Out of the Woods" singer was offered for sale on Chinese websites JD.com and TMall beginning last year. It is hoped that the formal introduction of the clothing line will counter knock-offs that have wended their way into the Chinese market.
Another highlight of the Hong Kong Fashion Week was FORTUNA, Tokyo's samurai style fashion collection. FORTUNA Tokyo is noted for using traditional textile nishijin-ori, gorgeous fabrics woven with multi-colored threads, in its designs.
The stars of "Itazura na Kiss THE MOVIE" (Mischievous Kiss) went onstage to present the fashion collection.
The film cast was led by Kanta Sato and Reina Visa. The outfits used in the movie were unveiled for the first time by the celebrities."Itazura na Kiss THE MOVIE" is based on the bestselling comic books in Japan. The movie is slated for release in the autumn in Hong Kong and Japan.
Designer Akiko Koba expressed in a press release featured in the official website of the Hong Kong Trade Development Council that Hong Kong serves as the "doorway to the global market" making the place an ideal venue to launch her 2016 Spring/Summer Collection.
Watch a clip of some event highlights at the Hong Kong Fashion Week, which had as theme Fashion of Music: