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Khloe Kardashian creates denim line for curvy women; thanks Jennifer Lopez for inspiration

By Eva Magno | Oct 20, 2016 11:49 AM EDT
TV personality Khloe Kardashian takes a snap for her followers.
(Photo : Instagram/Khloe Kardashian) TV personality Khloe Kardashian takes a snap for her followers.

Khloe Kardashian is celebrating the launch of her company Good American, the LA-based denim-focused fashion brand for the curvier, sexier, and stronger men and women.

The youngest of the Kardashian trio has finally created a denim that the hourglass figured vixens can wear. As a fact, denims are not very friendly for bigger slender figures but the denim that Khloe Kardashian has created is ideal for ladies of any size.

Speaking from experience, Khloe said she used to be embarrassed shopping out with her sisters as denim pants are only sold for sizes 8 to 10. She was size 12 at the time so it was difficult for her. "I think the selling point for me was having a really wide range of sizes and not trying to segregate people into shopping the plus-size. I really want to break down those barriers and have a denim line for real woman," Khloe said as E! News reported.

She also said bigger women still want to look cute and trendy on denim and show off their curves. She said all the years growing up, she never related to gorgeous women like Kate Moss because women like her do not have voluptuous bodies. But when she saw Jennifer Lopez for her role as "Selena", she finally found a woman whom she and her sisters can relate with, Elle reported.

The budding businesswoman said that the pivotal brand originated from her conversation with business partner Emma Grede about what it means to be a woman today. She and Grede simply believed that fashion should be made to fit women, not the other way around. Now she's making for lost time and practically living in denims.

The denim brand has been featured by several bloggers like GabiFresh and Nadia Aboulhosn but customers have been complaining about the expensive price. Good American denim prices range from $159 to $215, prices that are too steep compared to other plus size denim brands also being sold at Nordstrom. For a brand that builds on inclusivity and acceptance, the high prices are ironic it's not even worth the try.

On the plus side and maybe the reason why the jeans cost $200 a piece is that the company supports charities that empower girls to realize their full potential.

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