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Rumor: Google ditches Nexus brand to make way for Pixel, Pixel XL

By Yen Palec | Sep 02, 2016 01:32 PM EDT
Google Nexus 7 (2013) is Google's first tablet, utilizing a 7-inch screen, a Tegra 3 quad-core processor on the latest Android Jelly Bean OS.
(Photo : Getty Images/Mathew Sumner) Google Nexus 7 (2013) is Google's first tablet, utilizing a 7-inch screen, a Tegra 3 quad-core processor on the latest Android Jelly Bean OS.

Google's Nexus series of smartphones is perhaps one of the most recognizable brand of Android devices in the market. Despite its popularity, recent rumors claim that Google is planning to end its Nexus legacy and replace it with a new brand name, Pixel.

Rumors also claim that Google is already gearing up to release two new devices under the Pixel brand. These devices are the Google Pixel, and Pixel XL, according to Android Authority. Although the Pixel brand has been in the rumor mill for quite some time already, no one really predicted that it will eventually replace the Nexus brand.

Regarding Google's upcoming smartphones, previous leaks and rumors claim that these two devices are codenamed Sailfish and Marlin. Initially rumored as the next-generation of Nexus branded devices, new rumors claim that the Sailfish will eventually be the Google Pixel, and the Marlin turns out to be the Google Pixel Xl.

As of this writing, three Pixel branded devices have been on the market. These are the Chromebook Pixel 1, Chromebook Pixel 2, and the Android-powered Pixel C. All of these three devices are designed by Google. Contrary to this, rumors claim that the Marlin and Sailfish devices are designed by Taiwanese tech company HTC.

Earlier this week, Google announced that it will discontinue the Chromebook Pixel 2 without introducing a new device to replace it. However, Google did confirm that the Pixel brand will live on. Whether or not Google is really planning to release the rumored Sailfish and Marlin devices under the Pixel brand, no one really knows for sure.

Speaking of brand name, some in the tech community said that the brand name is not at all significant as long as the upcoming Pixel devices will retain the tradition pricing range of the Nexus brand, according to Ars Technica. The original Chromebook Pixel is known for the highly expensive price tag that goes with it.

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