Kendall Jenner lay low after Pepsi ad draws controversy

By Menahem Zen / 2017.04.11
Kendall Jenner sits at the runway for the Marc Jacobs Fall 2017 Show at Park Avenue Armory on Feb. 16, 2017 in New York City.

Kendall Jenner decided to lay low after she starred in Pepsi ad that draws controversy. Pepsi withdrew the ad after exaggerated backlash from the activists that equate the protest-theme ad to the Black Lives Matter protest.

In the ad, Jenner is in the photoshoot when a group of protesters distracts the photo shoot. Jenner joins the protest and ends up to be face-to-face with the riot police. She approaches the police officer and hands him a can of Pepsi, which the police officer accepted and smiled.

The activists were outraged with the protest, and according to CNN, the advertising were accused of appropriate Black Lives Matter riot and protest and using it to sell the company's soda product. Some of the activists also complained that the image depicted in the advertising was very similar to photos of protester Ieshia Evans who was detained by police in Baton Rouge after Black Lives Matter protest ended up in riots.

Jenner was not happy with the outcome of her ad and the protest. She decided to stay at home in Los Angeles, as reported by People. An insider said that she wanted to stay close to her family and take things easy, "“She plans on laying low until things calm down. She still talks about it a lot and has support from her family."

The 21-year-old model is reported to be traumatized by the protest. The activists and protesters that protest her ad are renowned for their violent protest and their provocation to the police officers. The protest itself is an exaggerated reaction to the advertising, by claiming the ad undermine the Black Lives Matter issue with a can of soda. On the other hand, the movement is known to run a series of violent protests, which mostly ended up in a riot.

Watch the protested advertisement below:

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