Fashion

Attention Fashionistas: H&M, Kenzo Team up for Upcoming Designer Collaboration Collection

By Charissa Echavez / 2016.05.28

High-street fashion style company H&M has announced it will be teaming up with Parisian label Kenzo for its next fashion collaboration, the company broke the news on Twitter on Wednesday.

"It's official! @kenzo is H&M's next designer collaboration. Let the countdown to #KENZOxHM begin."

The retail clothing store sent many fashionistas to a state of frenzy as it posted a 15-second teaser of what looks to be an Avatar, seemingly a clue for the upcoming collection. It showed a combination of bright colors and its animal print signature.

"Creative directors Carol Lim and Humberto Leon will bring the spirit of KENZO to H&M, creating collections for women and men as well as accessories," the company said during a press conference. "With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world."

The collaboration marks the first time the French conglomerate LVMH, which also include premium brands like Dior and Louis Vuitton, has teamed up with H&M.

Just hours after H&M dropped its biggest announcement, fashion enthusiasts started wondering what the collection would look like.

"Prints galore! Perfect for summer! I am there for this," a fan posted on Twitter. While another one tweeted "This is going to be the best collab yet!"

Since 2004, H&M has collaborated with over ten designers such as Versace and Isabel Marant.

Last year, fashionistas gathered outside H&M stores across the world to queue for the much-awaited launch blings and blazers sensation of the famous French designer Olivier Rousteing's House of Balmain for H&M.

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