T-Mobile once again didn't think twice about attacking their competitors with their latest commercial that was aired during last Sunday's Super Bowl. It sure did drive its point that they are better than AT&T, Verizon, and Sprint.
According to Phone Arena, T-Mobile's CEO John Legere proudly said that they may not have the big budget of other telco companies for advertisement but what they have is better. The difference that T-Mobile has with other known providers is that according to him, their company is a lot smarter and even more disciplined that they know how to spend their money in ads. In this case, they hit the jackpot of doing it at the Super Bowl.
It is the most watched game in a year and it is highly anticipated by a lot of Americans, which is perfect for getting all the attention they need to promote their service. Legere pointed out that they may not always go big on advertisements and commercials like other companies, but when they do, they make sure it is historic and monumental.
He wasn't kidding because it was a 3-minute commercial that is highly entertaining and the content is no doubt, provocative. The company also proved that they are on top of every telco out there with their LTE speed, which was at its highest during the Super Bowl this year.
According to Yahoo, T-Mobile even won the battle against Verizon when it comes to their 4G speed. Based on a survey by Open Signal, T-Mobile made it first in speed rankings although they scores says it is a tie between them and Verizon. That may be the case but the survey still looks more in favor of T-Mobile in overall rankings, which include the download speed and the 3G latency.