Visual effects firm Digital Domain has appointed HTC co-founder Peter Chou as its chairman. The Los Angeles, California-based effects company made the announcement on Saturday.
Digital Domain CEO Daniel Seah said that the company is happy to get Chou on board.
"We are thrilled that a person with Peter's history of innovation and cutting edge thinking will be joining the DDHL family. He is a pioneer in the technology industry and as we continue to expand our interests in VR, immersive experiences and new technology, he is the perfect person to help lead DDHL's exciting future," he said, Variety reported.
Chou reportedly left HTC in September to helm the James Cameron founded company which is now owned by Hong Kong's Sun Innovation. Today, aside from performing his role at the visual effects studio, he will also focus on VR (virtual reality) content creation via VR game studio Futuretown where he is also an investor.
In an interview, Chou said that the real promise of virtual reality is in the level of immersion that it gives to the consumers.
"Virtual reality is a new medium [...] much different than existing traditional media," he said. "It's very empathetic," he explains, Digital Trends reported.
However, he stressed that content creators like them will have to guide the viewer about what they want to show. To this, Seah concurred and said, "It's all about storytelling - purely about storytelling. It's about how you experience it and how you review the contents in a variety of ways."
Digital Domain has been expanding its horizons lately. Aside from being a CGI company, the studio has recently ventured to make VR games. At the recent Consumer Electronics Show in Las Vegas, the company announced a new virtual reality series "Monkey King" based on Chinese mythology. The series will debit later on HTC's VR vibe headsets.
Watch the "Monkey King" 2D trailer below: